Find Your Excellence: Recruitment Campaign

These flyers and logos are from our 2023-2024 Find Your Excellence recruitment campaign. One of our amazing Orientation Leaders Sam Moly came up with the slogan, and I was tasked with developing a style system for the campaign. I was inspired by existing pieces of UCF branding, which I had seen on some of our buses, which used circles to frame portraits. As well as close type-setting to emphasize the FYE acronym that the slogan forms.